TOOHEYS has revealed it expects to pour 25,000 litres of beer during the Toyota Tamworth Country Music Festival during the next week.

The beer brand’s appointment as official festival beer partner will build on the momentum of previous festivals, with an expanded presence.

This year marks the first time Tooheys has taken centre stage at Australia’s home of country music, debuting with a number of exciting offerings to get music fans in the festival mood, including ‘Muster’ events at 2pm every day between Friday, January 16 and Sunday, January 18, and Thursday, January 22 and Sunday, January 25, hosting a much-loved Australian music artist each session.

Brand director, Karen Sterling-Levis, said Tooheys has proudly backed NSW communities for more than 150 years.

“The Toyota Tamworth Country Music Festival reflects that same spirit, bringing the state’s culture and its country-town pride to life on a national stage,” she said.

“We’re proud to support an event that means so much to the artists, the locals and the fans who return year after year.”

Tooheys will introduce its Muster sessions this year, which is the perfect opportunity for

music-lovers to grab their mates and soak up the sounds of the best country artists in Australia. Musters will take place across an array of iconic venues, including Wests Leagues, Wests Diggers, Post Office Hotel, Tudor Hotel, Joe Maguires, Courthouse Hotel and Tamworth Services Club.

The Muster venue line ups champion both nationally celebrated and local emerging artists.

For the full act timetable, check out The Official TCMF 2026 Guide.

This year marks the first time Tooheys has taken centre stage at Australia’s home of country music as official beer partner.

For those looking for a breather from the festival frenzy, look no further than The Tooheys Country Club in Toyota Park.

Acting as a dedicated chill-out haven for music lovers, the space features acoustic sets, comfortable seating and unmissable specials, offering the perfect escape from high-energy venues while still soaking up the festival atmosphere.

Alongside these specific spaces, fans can enjoy Tooheys across the entire festival, ensuring a cold beer is never far from the action.

Festival manager, Barry Harley, said the Toyota Tamworth Country Music Festival has always

celebrated the stories, talent and community that come out of country towns.

“Tooheys has been part of that landscape here for decades, so formalising this partnership felt like a natural step,” he said.

“It’s a brand that understands and supports regional New South Wales, and we’re pleased to have them join us in championing the festival and the people who make Tamworth feel like home.”