A price freeze on 300 popular Woolworths-branded or exclusive products, including eggs, bread, chicken, sausages, pasta and nappies will apply from May 1 for the next three months.

The price freeze means that for the next three months, the shelf price of popular, everyday supermarket-own or exclusive brands will not increase.

Products include a range of family staples including Woolworths hot roast chickens; Woolworths soft bread 650g and 700g range; Woolworths one dozen cage free eggs 700g; Woolworths RSPCA chicken breast fillets regular and bulk packs; Woolworths pork sausages and beef sausages Beef Sausages; Woolworths pasta; Woolworths frozen mixed berries 1kg and 500g packs; Little Ones nappy range; Vevelle luxury soft toilet tissue; and Woolworths Essentials facial tissues.

Products on Price Freeze will also still be eligible to go on promotion.

Woolworths Group CEO Amanda Bardwell said the conflict in the Middle East has brought a new wave of uncertainty.

“We’re hearing from our customers that they’re worried about what it means for their household budget,” she said.

“While we don’t know how long these challenges will last, or what the full impact of higher costs will be on our customers’ favourite products, we know a little certainty can go a long way.

“That’s why, for the next three months, we’re freezing the shelf price on 300 staples that families rely on most, like eggs, chicken breast fillets, pasta, beef sausages and nappies.

“It’s our promise that the shelf price you see on these items today is the most you’ll pay for the next three months.

“We’ll invest to absorb any extra costs that are agreed with suppliers on these products to make that happen,” she said.

The Price Freeze comes as cost pressures being faced by Australian suppliers begin impacting some prices across supermarkets.

“We know we need to strike the right balance for everyone who relies on Woolworths,” Ms Bardwell said.

“We’re committed to doing the right thing for our customers, our team, transport partners and especially our Aussie farmers who are facing rising fuel, fertiliser and packaging costs.

“We will continue to work closely, and fairly, with all our suppliers to navigate the months ahead. We want to support our suppliers where we can so they can operate sustainably as their costs rise, while we do our part to provide stability and value at the checkout for our shared customers.”

Customers can view the full list of products included in the Price Freeze on the Woolworths website from May 1.