THE promise the Olympic Games will go ‘Beyond Brisbane’ is being put to the test after a regional Queensland community has banded together to launch a public bid to bring the bush to Brisbane in 2032.

The campaign Goondiwindi Goes For Gold is led by the multi-generational family business Goondiwindi Cotton, which has lodged a formal bid to supply uniforms for volunteers and officials at the 2032 Olympic Games.

Preliminary economic forecasting predicts a winning bid for Goondiwindi Cotton would mean an economic output boost of possibly more than $40 million over five years to the community, contributing to job creation, brand awareness and regional spending.

Goondiwindi Cotton founder Sam Coulton said a formal expression of interest lodged this week will help organisers and government fulfill their promise to make this a ‘Games for all of Queensland’.

“We want to bring the bush to Brisbane in 2032,” Mr Coulton said.

Sam and Harry Coulton with Goondiwindi Regional Council mayor Lawrence Springborg.

“My family has been proudly farming this land for a very long time. We’ve been trusted for more than 100 years to feed and clothe people in Australia and around the world, so it would be our honour to be selected as a supplier for the hard-working volunteers.

“This is bigger than our family business. We want to put our whole region on the world stage, and we’ve got the capacity and drive to do it,” he said.

Mr Coulton founded Goondiwindi Cotton in 1992 to help reduce impacts from the boom-and-bust cycles of farming, forging a successful fashion business that now sells to more than 200 retailers Australia-wide, has its own e-commerce platform and a flagship store in Goondiwindi.

Grandson, Harry Coulton, who helps run the business, said the bid aimed to show the Games’ legacy would be about more than infrastructure and should leave a lasting footprint all over the state.

“If we win this bid, we’ll be able to continue supporting jobs across our beautiful region and create a high-quality uniform that will last long after the closing ceremony,” he said.

“Giving back and supporting our community is very important to us, and the provenance of our cotton grown from local soil runs deeply through everything that we do.

“This is bigger than just one family-owned business. We want to put our region on the world stage, and we’ve got the capacity and drive to do it.”

Goondiwindi Regional Council mayor Lawrence Springborg said the Goondiwindi region is supporting the bid to have a Goondiwindi business in the limelight at a world-class event.

“Regional businesses can deliver world-class outcomes, and Goondiwindi Cotton is proof of that,” Cr Springborg said.

“This bid is not just for Goondiwindi Cotton; it’s a bid for all of the Goondiwindi region.

“This will help the Government deliver on its promise to see the Games reach beyond Brisbane and present legacy options for all of Queensland.

“Now is time to go for gold and bring the bush to Brisbane in 2032,” he said.

To show support for Goondiwindi Cotton’s bid to supply Australian cotton uniforms for the Games, go to Goondiwindi Goes For Gold.

About Goondiwindi Cotton

Goondiwindi Cotton is an Australian apparel business specialising in the design, production, and distribution of garments across fashion, uniform, and utility categories.

Based in regional Goondiwindi, Queensland, the company operates a vertically integrated model spanning design, marketing, warehousing, and national distribution, supported by a network of 220+ stockists across Australia.

With more than 30 years of apparel experience and a 100-year local farming heritage, Goondiwindi Cotton is continuing to invest in infrastructure, technology, and export capability, positioning the business to support large-scale programs.