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New Zealand and Singapore have catchy new COVID vaccine ads. Should Australia do the same? – ABC News

Singapore has turned to the main character of a popular 1990s sitcom to encourage vaccinations and now some are calling for Australia to also be more creative.

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“You know what this is? It’s the metaphorical door to freedom,” says a smiling healthcare worker in New Zealand’s public health campaign promoting take-up of the COVID-19 vaccine.
Key points:

  • Official campaigns in Singapore and New Zealand have received praise for being both funny and informative
  • Mass immunisation centres across Australia reported relatively low turnout as vaccines open up to over 50s
  • Experts say messaging in Australia needs to address community concerns over AstraZeneca jabs and…

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