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Sony’s children’s label Magic Star signs deal with toy brand LOL Surprise – The Music Network

Magic Star will work with Sony Music Entertainment’s labels around the world to find and produce new music around the LOL Surprise brand.

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Sony Music childrens entertainment label Magic Star has entered a worldwide, exclusive music partnership deal with toy company MGA Entertainment (MGAE) to support top-selling global toy brand LOL Surprise.
The brand is available in Australia in retail chains such as Kmart and Target as well as online via Amazon.
According to a statement, Magic Star will work with Sony Music Entertainments labels around the world, including Columbia Records Jam Jr, to find and produce new music around the LOL Surprise…

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