THE Salvation Army has launched its annual Christmas Appeal in the New England North-West to help the Salvos help those in the local community struggling during the Christmas season.

Salvation Army Moree program manager Jason Poutawa said the festive season was a time for giving.

“The Christmas season is a great time of year to celebrate generosity through gifts we give and making the most of our time with family,” Jason said.

“Through the program we facilitate at Lifehouse Church, our goal is to support the people we’re connected with and bless them as they navigate provisions for their families.”

The cost-of-living crisis has been intensifying, with more Australians reaching out to The Salvation Army for support.

This means the Salvos’ Christmas Appeal is vitally important this year, as its aim to raise $27 million nationally, says Major Gary Masters, Salvation Army external communications manager for New South Wales.

“Christmas is the busiest time of year for The Salvos, and this year we expect the need in the community to be immense,” Mr Master said.

“For many, celebrating Christmas might seem out of reach due to the rising cost of living, with some on the brink of homelessness and others fighting to pay the bills.

“The Salvation Army want to be there to support those in need this Christmas and give people the Christmas they deserve.

“Whether it is practical support like food or presents, or if you are feeling down or lonely this Christmas, please reach out to us at The Salvos,” he said.

There are many ways the community can partner with the Salvos, including lending a hand, donating products such as gifts and food, or offering a financial donation to the Christmas Appeal.

“The Salvos are looking to give a new beginning to those doing it tough in our community this Christmas, but we can’t do that without the generosity and support of others,” Mr Masters said.

“It is now such an important time to come together as the New England North-West community and lend a hand to those in need of support.

“Please consider supporting The Salvos this Christmas,” Mr Masters said.

The Salvation Army also host a number of special community celebrations during the festive season.

For more information on how to support the Salvos this Christmas, or to find out about local Salvos Christmas events, contact your nearest Salvation Army centre in the New England North-West area or visit www.salvationarmy.org.au.