THE National Farmers’ Federation has announced Troy Williams as its new chief executive.

Mr Williams’ appointment will take effect on March 3.

His leadership will focus on delivering measurable outcomes for the agricultural sector and NFF’s member organisations, ensuring farmers remain at the forefront of national policy and reform.

NFF President, David Jochinke, said Mr Williams is recognised for his exceptional ability to bring stakeholders together, and negotiating with senior government officials, politicians and industry leaders.

“This will allow him to work with the NFF board and member organisations to create an environment in which agriculture can thrive sustainably,” Mr Jochinke said.

With the NFF Roadmap setting out an ambitious target for farm gate output to exceed $100 billion by 2030, Mr Williams’ proven expertise in policy advocacy and navigating complex regulatory environments positions him to deliver results that matter to NFF members.

“Over more than two decades, Troy has been a champion for businesses in highly regulated and trade-exposed industries, addressing issues ranging from product regulation and international trade agreements to workforce planning and skills development,” Mr Jochinke said.

“These are exactly the challenges faced by the businesses our members represent, and Troy’s experience will be invaluable in addressing them.”

As the peak national body representing farmers and the broader agricultural sector, the NFF’s priority is delivering real outcomes for its members.

Troy Williams is the new National Farmers’ Federation chief executive.

Mr Jochinke and Mr Williams emphasised the importance of working closely with member organisations to tackle critical issues impacting farmers.

“It’s an honour to be appointed as the NFF Chief Executive, an organisation with a rich legacy. I’m looking forward to strengthening the NFF’s connection with its members to ensure their priorities are at the heart of our advocacy,” Mr Williams said.

“Whether it is advancing trade opportunities, addressing labour shortages, or advocating for sustainable farming practices, our activity must build upon the great work that’s already been undertaken to deliver practical results that empower farmers.”

With a federal election looming, Mr Williams’ appointment comes at a crucial time for farm advocacy.

“I’m eager to engage with stakeholders – from Parliament to the paddock – to ensure agriculture is not only heard but prioritised in the national policy debate. This year will be pivotal in shaping policies that secure the future of Australian farming and rural communities,” Mr Williams said.

Mr Williams takes over from Tony Mahar, who served as NFF chief executive officer from 2016 to late 2024 and now serves as Australian Energy Infrastructure Commissioner.

About Troy Williams

Troy Williams is a seasoned chief executive officer with extensive experience leading prominent industry associations at the state and national levels.

He is recognised across government and the business community for his expertise spanning policy advocacy, issues and crisis management, member engagement, and stakeholder relations, with a strong focus on delivering tangible outcomes for the sectors he represents.

Most recently, he served as chief executive of the Independent Tertiary Education Council Australia and in the past, has led industry organisations in healthcare products, building and property sectors. By his own admission, he’s not a city person, and his hobbies include shooting and dirt-bike riding, which reflect his passion for life beyond the city.